Customer Insights Business Analyst

Dallas, TX 75202

Posted: 02/23/2026 Job Number: 22243

Job Description

Customer Insights Business Analyst
Overview
We are seeking a Customer Insights Business Analyst to support customer research, survey management, and performance reporting initiatives within a regulated utilities and energy services environment. This role plays a key part in understanding customer sentiment, improving service experiences, and delivering actionable insights that help inform operational and customer engagement strategies.

This is a highly collaborative, business-facing role that partners with customer analytics, contact center operations, and internal stakeholders to ensure customer feedback is captured, analyzed, and reported accurately and efficiently.
Key ResponsibilitiesSurvey Management & Customer Research
  • Build, manage, and administer internal and external customer surveys.
  • Partner with internal requestors to define survey objectives, success criteria, timelines, and distribution strategies.
  • Develop surveys using the Qualtrics platform while adhering to internal standards and best practices.
  • Schedule survey distributions and ensure timely delivery of results.
  • Monitor survey participation, analyze feedback trends, and report findings.
  • Collaborate with customer analytics and research teams to support advanced reporting and insights as needed.
Reporting & Performance Analytics
  • Prepare and distribute recurring reports, including:
    • Weekly customer platform performance metrics
    • Monthly contact center performance reports
  • Track customer experience metrics, survey completion rates, and operational performance trends.
  • Provide clear, concise reporting and insights to stakeholders.
Collaboration & Project Coordination
  • Support assigned customer research initiatives, coordinating across departments as required.
  • Track project tasks, timelines, and deliverables to ensure completion.
  • Support ad hoc business and customer insights projects as needed.
Knowledge Management & Documentation
  • Manage team tasks and documentation within SharePoint, including:
    • Project tracking
    • Task lists
    • Reporting artifacts
    • Process documentation
  • Maintain and create documentation within Confluence to ensure current processes, standards, and workflows are accurately recorded.
  • Track team initiatives and progress using Trello.
Customer Community & Engagement Monitoring
  • Monitor activity within the company’s customer community platforms.
  • Provide summaries and reports on customer engagement and feedback trends.
QualificationsEducation & Experience
  • High school diploma or equivalent required.
  • Associate’s or Bachelor’s degree preferred, but not required.
  • Equivalent combination of education and relevant work experience will be strongly considered.
Experience & Skills
  • 2+ years of experience in customer insights, business analysis, customer service operations, market research, reporting, or related business functions.
  • Experience building and managing surveys (Qualtrics preferred).
  • Strong analytical, organizational, and problem-solving skills.
  • Experience working with reporting tools, spreadsheets, and dashboards.
  • Strong attention to detail and ability to manage multiple priorities.
  • Excellent written and verbal communication skills.
  • Comfortable working cross-functionally with business, analytics, and operations teams.
Tools & Platforms (Preferred)
  • Qualtrics
  • SharePoint
  • Confluence
  • Trello
  • Microsoft Excel, PowerPoint, and Word
Industry Context (Nice to Have)
  • Experience in regulated utilities, energy services, infrastructure, or other highly regulated service industries.
  • Familiarity with customer engagement strategies, contact center operations, or service experience improvement initiatives.

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