Peyton Resource Group
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USD
70000
YEAR
true
Title: Digital Analyst
Location: Dallas, TX | Hybrid (3 days in office, 2 days remote)
Salary: $70, 000 - $85, 000
The ideal candidate would be technically capable and business savvy, preferably with working knowledge of:
- Google Analytics - Universal and GA4
- Tag Management Solutions (Google Tag Manager)
- JavaScript knowledge
- Digital Media Platform Analytics (Google Ads, Facebook, etc.) plus but not required
- Data Visualization Solutions (Google Data Studio, Tableau, NinjaCat) plus but not required
Roles and Responsibilities Include:
- Auditing and Implementing Google Analytics 4
- Leveraging Google Tag Manager to implement Google Analytics 4 and Marketing Tags
- Providing recommendations and insights to clients for maximizing value from Web Analytics.
- Providing consulting services to clients for solving their digital analytics strategy and technical needs
- Performing quality assurance tests on web analytics implementations
- Identifying trends or changes in the data. Assess impact to the business and inform key business stakeholders
- Conduct adhoc analysis and data pulls, as needed
- Conduct Google Analytics training for clients when requested
- Gather business requirements related to web analytics needs
- Develop and recommend digital analytics data collection best practices
- Lead technical aspects of web analytics implementations
Job Requirements
- Bachelor’s degree in business or related field
- 2+ years of hands-on experience with installing, optimizing, and reporting with Google Analytics or a similar tool
- Experience with tag management implementations like Google Tag Manager, Tealium, etc
- JavaScript knowledge
- Ability to analyze traffic and find opportunities and insights
- Ability to work quickly without compromising quality or accuracy
- Experience leading conversations with clients preferred
- Strong knowledge of Excel preferred
- Experience with A/B testing a plus
- SEO / SEM experience a plus
Benefit Offerings:
Internal Diversity, Equity and Inclusion Committee
Internal Culture Committee
Leadership Development Programs
Annual Unconscious Bias Training
Flexible Work Schedules
12 weeks Parental Leave
Monthly Webinars addressing Health & Wealth for all employees
Medical/Dental and Vision insurance
MDLive Telemedicine 24/7/365 access to board certified doctors via computer or phone
Onsite Fitness Center
Retirement benefits, including employer contributions
Employee Assistance Program
18 Paid Time Off Days
9 Paid Holidays
8 Hours Community Service Time Off
Pet Insurance
Digital Analyst
Posted: 10/10/2023
2023-10-10
2024-08-26
Job Number: 20988
Pay Rate: $70,000
Job Description
Title: Digital Analyst
Location: Dallas, TX | Hybrid (3 days in office, 2 days remote)
Salary: $70, 000 - $85, 000
The ideal candidate would be technically capable and business savvy, preferably with working knowledge of:
- Google Analytics - Universal and GA4
- Tag Management Solutions (Google Tag Manager)
- JavaScript knowledge
- Digital Media Platform Analytics (Google Ads, Facebook, etc.) plus but not required
- Data Visualization Solutions (Google Data Studio, Tableau, NinjaCat) plus but not required
Roles and Responsibilities Include:
- Auditing and Implementing Google Analytics 4
- Leveraging Google Tag Manager to implement Google Analytics 4 and Marketing Tags
- Providing recommendations and insights to clients for maximizing value from Web Analytics.
- Providing consulting services to clients for solving their digital analytics strategy and technical needs
- Performing quality assurance tests on web analytics implementations
- Identifying trends or changes in the data. Assess impact to the business and inform key business stakeholders
- Conduct adhoc analysis and data pulls, as needed
- Conduct Google Analytics training for clients when requested
- Gather business requirements related to web analytics needs
- Develop and recommend digital analytics data collection best practices
- Lead technical aspects of web analytics implementations
Job Requirements
- Bachelor’s degree in business or related field
- 2+ years of hands-on experience with installing, optimizing, and reporting with Google Analytics or a similar tool
- Experience with tag management implementations like Google Tag Manager, Tealium, etc
- JavaScript knowledge
- Ability to analyze traffic and find opportunities and insights
- Ability to work quickly without compromising quality or accuracy
- Experience leading conversations with clients preferred
- Strong knowledge of Excel preferred
- Experience with A/B testing a plus
- SEO / SEM experience a plus
Benefit Offerings:
Internal Diversity, Equity and Inclusion Committee
Internal Culture Committee
Leadership Development Programs
Annual Unconscious Bias Training
Flexible Work Schedules
12 weeks Parental Leave
Monthly Webinars addressing Health & Wealth for all employees
Medical/Dental and Vision insurance
MDLive Telemedicine 24/7/365 access to board certified doctors via computer or phone
Onsite Fitness Center
Retirement benefits, including employer contributions
Employee Assistance Program
18 Paid Time Off Days
9 Paid Holidays
8 Hours Community Service Time Off
Pet Insurance
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