Marketing Manager Sr.
San Antonio, TX 78216
- SAFe Agile, Agile certified AND Scrum Master certifed, as well as Project Management experience.
- Marketing Expert: Proven ability to conceptualize, design, and implement cross channel traditional marketing campaigns (Email, Digital Banners, Outbound Dialing, MSR Offers, Direct Mail, Paid Social). 5-10+ years Marketing Experience.
- Digital Marketing Knowledge: Strong understanding of digital marketing channels (SEO, Social Media, Email, Organic/Paid Search, Pay-Per-Click advertising. 5+ years of Digital Marketing Experience.
- Analytical Skills: Proven ability to assess the performance of cross-channel marketing campaigns as well as the ability to utilize key KPIs to optimize current campaigns. Experience with different attribution methodologies. Ability to articulate performance results to peers and leadership team.
- PREFERRED: Agile Principles: Working experience within an marketing agile scrum team or scrum master
- Investment Knowledge or Background: Experience or understanding of investment products (Brokerage, Managed Money, Annuities, Life Insurance, Mutual Funds etc.)
- Understanding of the following tools: Agile Central, Jira, Tealium Products (TiQ, AudienceStream, EventStream). Adobe Stack (Campaign, Target, AEM, Site Catalyst etc.) Kitewheel (Journey Mapping tool) UNICA Campaign, PEGA.
- Will use these tools everyday: Tableau Box PowerPoint Excel Outlook