Product Category Manager
Posted: 04/13/2026
Job Number: 22369
Job Description
Product Category Manager –Performance Automotive & Powersports
Location: Riverside, CA or Grand Prairie, TX
Salary: $135, 000 –$150, 000
Overview
Seeking a Product Category Manager to drive growth and innovation within the automotive and powersports performance aftermarket. This role focuses on identifying new product opportunities, developing category strategies, and partnering with engineering and product development teams to bring high-performance products to market.
Key Responsibilities
Category Strategy & Growth
- Develop and execute strategies to grow revenue and market share
- Identify new product opportunities through market research, competitive analysis, and vehicle trends
- Build and manage product roadmaps aligned with business objectives
Product Innovation
- Lead product ideation and define requirements based on market needs
- Act as the voice of the customer throughout development
- Partner with engineering to deliver differentiated, high-performance products
Market & Competitive Intelligence
- Monitor industry trends in automotive and powersports aftermarket
- Analyze competitor offerings, pricing, and positioning
- Leverage vehicle platform and fitment data to prioritize opportunities
Product Launch & Lifecycle Management
- Collaborate with sales and marketing on go-to-market strategies
- Define product positioning, features, and value propositions
- Track performance and optimize category strategy
Qualifications
Required
- Bachelor’s degree in Business, Engineering, Marketing, or related field
- 5+ years of experience in product/category management or product development in automotive or powersports aftermarket
- Strong knowledge of performance aftermarket and enthusiast markets
- Proven ability to drive new product introductions
- Strong analytical and cross-functional collaboration skills
Preferred
- Experience with stage-gate product development processes
- Familiarity with vehicle fitment data and aftermarket distribution channels
- Passion for automotive or powersports performance
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